ABP Live partners with PGTI tournaments
ABP entered a first of its kind partnership with Professional Golf Tour of India (PGTI) to be the digital media partner for its various golf tournaments to be held in 2021. It has become the first Hindi news network to cover a golf tour in the country and broadcast it live on its digital platform – ABP Live, and its associated social media platforms. The partnership launched in October with the coverage of the first leg of the 5 City, Tata Steel PGTI, MP Cup 2021 held in Delhi. The event was inaugurated by the MOS for External Affairs and Culture, Meenakshi Lekhi who, during the presentation ceremony, remarked that golf is perceived to be a sport of the elite, but it is played by people from all sections of society and even provides economical support for many.