AIM introduces content studio called ‘Dastaan Hub’

Ananda Vikatan; Delhi Press and I n d i a Today announced the collaborative initiatives that publishers had adopted during the pandemic at the event on on June 8, 2022. The opening day of the World Media Congress 2022, being organised by the FIPP (International Federation of Periodical Publishers) at the seaside historic town of Cascais in Portugal, the Association of Indian Magazines (AIM) made a presentation on their path breaking initiatives for resolving distribution problems for magazines, as well as the launch of first of its kind mega branded content studio called ‘Dastaan Hub’.

In presence of a packed audience of more than 300 delegates representing the biggest magazine publishers from across the world, B Srinivasan, MD of Ananda Vikatan, Anant Nath, Executive Publisher of Delhi Press, and Manoj Sharma, CEO of India Today, shared the innovative collaborative initiatives. In addition, to resolve the deep-rooted problem of poor subscription deliveries, the association lobbied with the Indian Post to launch a brand new delivery service called the ‘Magazine Post’, which allows live tracking, SMS alerts to subscribers at every stage, seamless API integration with publishers’ MIS.

Further, to tap into the huge network of over 600,000 newspaper delivery boys across more than 11,000 centres in urban India, the association is working on a tech enabled programme, to enroll these vendors and delivery boys to sell and deliver magazine subscriptions. An app is under development, which will seamlessly tie in all stakeholder publishers, accredited agents, vendors, delivery boys and readers