DB Corp in Q4 recovers print advertising fully to 2019 levels

At the Q4 FY22 earnings conference call, Girish Agarwal, Non-Executive Director, DB Corp, shared that a recent hike in advertising rates, will further help them ramp up the revenue. On the advertising front, the year and the quarter had been very decent for the company, he shares. According to him, in the month of April this year, print advertising has registered a decent growth, as compared to the same month in 2019. He also mentioned that the newer sectors are looking for geo-controlled ad campaigns and new-age players looking to tap the non-metro market. He noted that there is a paradigm shift in the way advertisers are looking at Indian language newspapers in Tier-2 and Tier-3 cities, which is certainly benefiting DB Corp.

According to a recently published article by Harvard Business Review, the advertisers prefer traditional advertising mediums to capitalize on consumers’ trust. In his, Girish said that it is heartening to know that majority of advertising categories are again looking at traditional advertising as the premium medium for advertising. However, the study further mentioned that traditional advertising is grabbing maximum eyeballs, but it is headed towards growth as advertisers also prefer tangible ads that are more effective and impactful.