I&B Ministry hikes advertisement rates for print media by 25 percent

Ministry of Information & Broadcasting, Government of India, has taken a decision to revise the advertisement rates for print media by announcing a hike of 25 percent over and above the existing rate structure for advertisement in print media set by the Bureau of Outreach and Communication (erstwhile DAVP). The decision takes place w.e.f January 8, 2019 and will be valid for a period of three years. The last such revision had taken place in 2013 when an increase of 19 percent had been announced over and above the rates of 2010.

This new decision has been taken based on the recommendations of the 8th Rate Structure Committee constituted by the Ministry of Information & Broadcasting which took into account several factors, including the increase in price of newsprint, processing charges and other factors which go into the computation of advertisement rates. The decision will be of great benefit especially to the medium and small newspapers including a large number of such papers in regional and vernacular languages.