INMA Latin America News Media Conference 2022 highlights region’s transformation and growth path

The media strategies, tools, and techniques that are driving revenue growth and transforming business models at Latin American media companies were the key focuses of a virtual regional conference by the International News Media Association (INMA). Supported by the Google News Initiative, the virtual INMA Latin America News Media Conference, held from August 25-26, drew a record 469 delegates from 28 countries. The conference featured a mix of global experts and regional leaders focused on transformation, strategy, data, advertising, and global best practices uniquely tailored for Latin America.

Diverse discussions in these areas were led by experts from Bloomberg Linea, Clarín, El Comercio, Comscore, Exame, Gannett Media, InfoGlobo Comunicações, Organización Editorial Mexicana (OEM), and Vocento. Global keynotes from INMA on the state of the news industry and innovations in subscriptions rounded out the conference agenda.