Taking digital and physical copies together

SM Dutt
SM Dutt

The decline of printed newspapers is clearly seen, especially in the overseas markets in Europe and America, as the industry has faced slumping ad sales and steep drops in circulations. The blame for it is on the rising competition from digital media which has squeezed the older print publishers. But there is nothing about rivalry in it. It’s now time for both mediums go hand in hand. It means newspaper houses must take digital and physical copies together.

Despite the fact that digital media has rendered printed newspapers obsolete in their traditional format, this medium helps newspaper houses publish their printed content online with significant rise in readership. Most of the leading newspapers have introduced mobile apps that bring readers complete coverage of latest news and live updates on the go. In this era of smart phones, digital media has become a primary method for readers to keep up with the latest headlines. But there are readers still like to hold, feel and read physical copy of newspaper when time permits. In India, physical copies still occupy larger room in the regional domain.

As we say digital and physical copies are reciprocal and equally important, there are two key events in February—PRINTPACK INDIA 2019 and Digital Media India 2019, which industry fellows must attend to grab the latest products and technologies for both the mediums. At PRINTPACK INDIA 2019, which will be held from February 1-6 at India Expo Centre in Greater Noida, a host of Indian and international manufacturers and suppliers of newspaper web offset presses and other allied equipments for the newspaper industry will present. Newspaper houses must not miss this biennial mega expo, which is set to be a right platform for them to upgrade with the latest machines and technologies.

On other side, for news publishers yearning to know about new trends, technologies and solutions in digital media domain, they must attend Digital Media India 2019. This 8th edition of WAN-IFRA’s conference for news publishers is a two-day event, scheduled to be held on February 19 and 20 at Mumbai. ‘Driving Revenue in Digital’ is the theme of the event. For the first time Newsroom Summit India 2019 will be part of the conference this year; it means the conference has been scaled up. The conference will have key speakers from the world’s leading news media houses discussing about new ideas on digital trends, innovations and revenue strategies.

Here the ultimate mantra is to follow the new trends in the industry and grab the opportunities that come your way!

SM Dutt

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