The Financial Times receives biggest COVID-19 sales recovery

The Financial Times saw both the biggest Covid-19 sales recovery among the UK’s national newspapers and the biggest year-on-year decline in August, according to the latest ABC figures. Although the newspaper grew its average sales by 9 percent month-on-month to 94,395 in August while most titles stayed steady, this was a drop of 42 percent year-on-year. The i newspaper paints a similar picture, growing by 5 percent month-on-month to 151,760 but falling by a third in a year. Both papers are the only national newspapers audited by ABC that include large numbers of bulk copies, which are sold to venues, such as airport lounges, at a discounted rate.