The Printers Mysore uses ppi Media’s Content-X and other software solutions

At the end of June this year, the first stage of The Printers Mysore’s installation project for Content-X begun. Editorial system Content-X by ppi Media and Digital Collections (DC) renders content such as texts and infographics media-neutral until they are published automatically on different channels as required. Advantage of the system is that once the content has been created, it never gets lost and can be formatted for publication on any channel. Together with DC-X, Content-X comprises the most powerful Asset Management System found in any editorial solution.

Started with the production of the newspaper inserts, with gradual transition, The Printers Mysore’s dailies are now produced entirely with Content-X. In addition to the editorial system, the newspaper publishing group has also been using a range of other ppi Media products, including the planning suite PlanPag, ad production system AdMan and e-paper solution CX epaper. The ppi Media and DC products are efficient and future-oriented.

Big transition

As long as Content-X can process different font systems, it is paying off for The Printers Mysore, which now uses the advanced ppi Media’s editorial solution system to produce its widely circulated English newspaper Deccan Herald and Kanada daily Prajavani. The company’s transition to the new editorial workflow took only a few months ago as the go-live of the dailies was accompanied closely by ppi Media and Digital Collections staff on site. Content-X allows the editors of The Printers Mysore not only to create print products more efficiently, in an organised way, the system also forms a productive basis for the company’s future digital strategy.

Prajavani is printed at seven different locations and is published in 32 regional editions across Karnataka. In the meantime, Deccan Herald is one of the largest circulated English-language newspapers in the region, with its rating so high to include in the country’s top ten English- language dailies. The Printers Mysore also uses Content-X to produce its magazines, Sudha and Mayura in Kannada with Content-X. Deccan Herald and Prajavani share a combined readership of more than 3.3 million people in the country.

“We are happy about the smooth implementation of the ppi Media and DC’s solutions into our production process,” said Tilak Kumar, joint managing director at The Printers Mysore. He added that it’s clearly noticeable that their day-to-day work has become much more efficient and they are immensely grateful for the extremely knowledgeable support from the staff of ppi Media and DC. He praised, “Thanks to the excellent cooperation of the company, we would implement the solutions swiftly in just six months.”

The Printers Mysore

Dating back to the historical lane to know about The Printers Mysore, this bi-lingual publishing company was founded by KN Guruswamy in 1948. As aforementioned, the publisher boasts its widely circulated newspapers (Deccan Herald and Prajavani), and magazines (Sudha and Mayura). Their printing and distribution centres are based in Bengaluru, Hubli, Davangere, Hospet, Mysore, Mangalore and Gulbarga.

The group has a strong team of 1050 employees, among which 400 are journalists and their bureaus sit across Karnataka and many other states of India. It is a publishing group with a reputation for editorial independence and integrity. They have gained a new potential in their productivity and quality through the recent adoptions of Content-X and other products from ppi Media and DC.