Times Group enters 4th edition of Power of Print (POP) campaign

A unique initiative by the Times Group, Times Power of Print (POP) invites creative minds to build impactful print campaigns that can make a big difference in the society. The campaign has entered its 4th edition this year. POP is one-of-a-kind contest, wherein creative teams across agencies vie for the top spot. The winning team not only stands a chance to win the coveted POP trophy but also see their winning campaign released in the pages of the Times of India group publications supported by a multi-crore budget. Infiniti Retail (Croma) continues its second consecutive year of association with POP. The retail giant this year has a very interesting brief that is contextual and extremely imperative in today’s pandemic world. The brief this year invited creative folks to work on a campaign that will get people to accept the most obvious armour ‘The Mask’ as the most logical solution to the pandemic, but viewed from a very different angle.