HP demonstrates the potential of Scalable Printing Technology at drupa
- with 36-inch version of the HP Inkjet Web Press
“HP is committed to
facilitate the process,
increase revenue, with
their newspaper and
magazine digital
publishing ecosystem,
bringing the print
service provider, ad
agency and enterprise
customer together,”
says Vyomesh Joshi,
executive vice
president of HP’s
Imaging and Printing
Group during his
presentation on
opening day of drupa.
Further showcasing the
potential of Scalable Printing
Technology, HP demonstrated
a 36-inch version of the HP
Inkjet Web Press, which runs at
speeds of up to 400 feet (122 meters)
per minute at 600 x 600 dots per inch
output – producing up to 3,200 A4
pages per minute at drupa. A key
feature of the demonstration was
finishing solutions, enabling endto-
end production in HP target
markets for high-volume inkjet.
These solutions are available from
EMT, Hunkeler, MBO, Muller
Martini and Pitney Bowes.
The HP Inkjet Web Press increases
print productivity as well as lowers
the cost of printing for high-volume
markets. Revitalizing wasteful, lowmargin,
analog-driven printing
processes, the newly introduced
digital printing platform offers an
unprecedented combination of print
width, colour quality and
productivity for graphic arts
industry in the direct mail,
transactional and transpromotional
printing, book publishing and
newspaper industries.
“Driving a Print 2.0 revolution,
focusing the internet and printing,
in a new era to transform and move
the industry forward, HP is growing
apace, making printing relevant, with
new digitally-based technologies,
powered by the internet, driving realtime
collaboration, fueling dynamic
content creation and poised for
unprecedented growth. Key enabler
internet is driving parity to accelerate
adoption, with tipping points,
including speed, cost and quality in
regard of organization,
personalization and customization,”
stated Vyomesh Joshi, executive vice
president of HP’s Imaging and
Printing Group during his
presentation on the opening
day of drupa.
Vyomesh Joshi further explained,
“When, publishing is being
democratized, commercial print is
going on-demand, print media is
going personal; HP has determined
their graphic arts priorities, including
analog to digital conversion, digital
graphic arts leadership and
commitment to customer success.
Accordingly, they have brought: HP
inkjet web press – printing
newspapers apart from books or
transactional like documents, HP
Designjet L65500 Latex Printer,
three new Indigo digital presses,
enhanced Indigo 5500 press, new
HP original media, HP SmartStream
digital workflow portfolio, HP Indigo
Print Care, and HP Scalable printing
technology.”
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