7th INMA South Asian Conference
to focus on ‘Print + Digital’
- with the theme ‘Print: Thriving in the Age of Digital’
Continuing with the mission to share ideas and inspire change, International News Media Association (INMA) will organise 7th INMA South Asian Conference from August 22-23, 2013 in New Delhi under the theme ‘Print: Thriving in the Age of Digital’ specifically for news media companies in India, Bangladesh, Sri Lanka and Pakistan. The conference will be a fast-paced tour de force of ideas and innovations to grow newspaper advertising, circulation and brand by addressing key current issues in the print + digital ecology of the South Asia market. INMA operates in 82 countries worldwide with a membership of 5,300 members at 588 news media companies.
Unlike the media industry in North America, Europe and South Pacific who have shed print and unleashed digital in a big way, the South Asian media industry boasts of a healthy print industry and looks upon digital as an ally. It drives the life cycles. Consumers in South Asia don't consume either print or digital; they consume print and digital both. Print thrives in South Asia. Hear the growth stories of some of the top Indian newspaper companies and international peers to re-establish this fact. How can print and digit augment? What are the emerging trends in media consumption, specifically for this market?
The annual conference have been structured this year to bring expert opinions, powerful presentations, dynamic panel discussions, briefs and refreshing brain snacks to address these issues and help one keep ahead of the curve, hence start the process of moving news media organisations into the future. Top teams from South Asia media companies’ recent delegates include: ABP, Amar Ujala, Daily Express, Daily Prothom Alo, Dainik Bhaskar, Deccan Chronicle, Deccan Herald, Dinamalar, DNA, Dow Jones, Eenadu, The Hindu, HT Media, India Today, Jagran, Jang Group, Lokmat, Mail Today, Malayala Manorama, Mathrubhumi, Mid-Day, Outlook Magazine Group, Prabhat Khabar, Punjab Kesari, Rajasthan Patrika, Sakal, Sakshi, The Times of India, Wijeya, Zee TV, etc.
Continuous new product development is necessary
According to a new strategic report
released by INMA with the topic
‘The Revenue-Driven Mandate for
Portfolio Development’ continuous new
product development is necessary for media
companies to fill the revenue hole left by
print advertising migration. The report looks
at ten media companies that are adopting this
philosophy, inclusive of rethinking strategy,
culture, and management.
“What we see in this report is the global
imperative to accelerate the diversification
of revenue streams. Yet this is not an on/
off switch. This requires culture change, new
people with new skill sets, and manpower
to develop, manage and execute a strategy
that delivers continuous profitable new
products to fund great journalism.” says Earl
J Wilkinson, executive director and CEO
of INMA. The report written by US-based
freelance writer/editor Mark Toner, who has
covered the newspaper industry, technology,
and the Internet since 1995, covering four
key points related to this revenue strategy
include: Rethinking product development,
The portfolio approach to new product
development, Key stages and challenges in
the new product pipeline and Shifting the
organizational culture of media companies.
|
