INMA Awards 2010 competition
Thirteen entries from six Indian newspapers
mark place among ninety finalists
Returning to the world’s advertising capital under the theme ‘How to make money by shifting to multi-media sales and content’, in the eightieth annual INMA World Congress at the Marriott Marquis in New York
For the INMA Awards 2010 competition, thirteen entries from six Indian newspapers including Mid Day, Dainik Jagran, Dainik Bhaskar, Hindustan Times, The Times of India and The Economic Times have been finalized. Among these nine entries have been from Mid Day (6) and The Economic Times (3). Overall, ninety marketing campaign entries from 57 newspapers in nineteen countries have been selected as finalists in the competition this year. From these ninety entries, thirty first-place award recipients across three circulation groups in ten categories will be announced on April 28, at the 80th annual INMA World Congress in New York.
The thirteen entries from six Indian newspapers include: ‘Vodafone presents India 9 to 5’ from Mid Day, Mumbai (in circulation group of 75,000 - 300,000 copies), and ‘Campaign for electoral reforms’ from Dainik Jagran, New Delhi (over 300,000) under the category of readership/usage of the print newspaper; ‘Vodafone presents India 9 to 5 MMS contest’ from Mid Day, Mumbai (75,000-300,000), and ‘Dainik Bhaskar full tambola full housie’ from Dainik Bhaskar, Bhopal (over 300,000) under the marketing solutions for advertising clients category; ‘The Hindustan Times relaunch’ from Hindustan Times, New Delhi, and ‘Lead India 2009’ from The Times of India, New Delhi (over 300,000) under the category of brand awareness across platforms; ‘The power of ideas’ from The Economic Times, New Delhi (over 300,000) under the new brand/product/audience development category; ‘Don’t drink and drive’ campaign as well as ‘Don’t talk and drive’ campaign from Mid Day, Mumbai (75,000 – 300,000), and ‘The power of ideas’ from The Economic Times, New Delhi (over 300,000) under the public relations and community service category; ‘Kotak Mahindra Bank presents Mid Day corporate cricket league’ and ‘Vodafone presents India 9 to 5’ from Mid Day, Mumbai (75,000 - 300,000), and ‘The power of ideas’ from The Economic Times, New Delhi (over 300,000) under the category of marketing campaign that had the most profound effect on business.
Judging for the 2010 competition featured 23 top executives from media companies, product manufacturers, and consulting firms in several countries such as Australia, Canada, Finland, Guatemala, Iceland, India, Ireland, Italy, Jamaica, The Netherlands, Pakistan, Peru, South Africa, and the United States.
Returning to the world’s advertising capital under the theme ‘How to make money by shifting to multi-media sales and content’, in the eightieth annual INMA World Congress at the Marriott Marquis in New York in April 28, 2010 will confront: ‘how to transform newspapers to compete in the digital landscape; how to create value out of old and new platforms; success stories on the road from print to multi-media; and how to create new value from content and audience, introducing a new concept in programming – ‘brain snacks’ – to provide delegates with a broad range of relevant, timely topics from industry leaders.
