Four Indian newspapers
among finalists shortlisted for
INMA Global Media Awards 2016
Finally the finalists for the INMA Global Media Awards 2016 have been announced,
representing the international pinnacle in news media companies endeavouring to grow
audience, revenue and brand. Among the 117 finalists in 20 categories and two groups for
global/national brands and regional/local brands are four leading Indian newspapers—
Dainik Bhaskar, The Times of India, Hindustan Times and Mumbai Mirror.
Satish Bajwa, CMD, Pressline India
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International News Media Association
(INMA) has shortlisted finalists for its
widely acclaimed annual event ‘INMA
Global Media Awards’, among them four dailies
from India found their places. In the final
list, 40 first-place winners, regional winners,
and the international ‘Best in Show’ will be
announced at the award gala to be organised
on the concluding day of the 86th Annual
INMA World Congress on May 24, 2016 at
Victoria and Albert Museum in London.
The shortlisted 117 finalists are chiseled out
of 699 entries from 264 media companies
from 40 countries. The competition rewards
six activities key to commercial and brand
success in the fast-changing news media
world: Energizing brands; Creating new
products; Growing, engaging, and monetising
audiences; Growing advertising revenue;
Developing customer insights; and Instilling
innovation. The competition was judged by an
international panel of 41 eminent executives
from 19 countries.
Magnificent four
Four leading Indian newspapers nominated for
the awards with their corresponding groups and
categories are: Mumbai Mirror, Mumbai (Group:
Regional/local brands, categories: Best Idea to
Encourage Print Readership or Engagement and
Best Public Relations or Community Service
Campaign); The Times of India, New Delhi
(Groups: Regional/local brands and Global/
national brands, Categories: Best Use of an
Event to Build a News Brand and Best Use
of Social Media); Hindustan Times, New Delhi
(Group: Global/national brand, Category: Best
Idea to Grow Advertising Sales and Retain
Advertising Clients; and Dainik Bhaskar, Bhopal
(Groups: Global/national brands, Category:
Best Execution of Print Advertising, Best New
Corporate Innovation initiative and Best New
Concept to Incubate Products or Ideas).
The shortlisted finalists in alphabetical order are:
Category 1: Best Brand Awareness Campaign
Group 1: Regional/Local Brands
1st: The Advertiser, The Courier-Mail, The Daily Telegraph, and
Herald Sun, Australia, “News Corp Australia Project Icon”
2nd: Gazeta do Povo, Curitiba, Brazil, “A Brand-New Newspaper”
3rd: The Oklahoman, United States, “The Oklahoman Brand Campaign”
Group 2: Global/National Brands
1st: Aftonbladet/Svenska Dagbladet/Schibsted, Stockholm, Sweden, “Yellow Boats”
2nd: VG, Oslo, Norway, “VG’s 70th Anniversary”
3rd: The Wall Street Journal, New York, United States, “WSJ Make Time”
Category 2: Best Public Relations or Community Service Campaign
Group 1: Regional/Local Brands
1st: London Evening Standard, United Kingdom, “The Estate We’re In”
2nd: Mumbai Mirror, Mumbai, India, “Mumbai Heroes”
3rd: The Spokesman-Review, Spokane, United States, “Emotion Revolution”
Group 2: Global/National Brands
1st: Gazeta Wyborcza, Warsaw, Poland, “City Labs – How Gazeta
Wyborcza Changed Polish Cities”
2nd: The Independent, London, United Kingdom, “#Refugeeswelcome
- Independent Online and Print”
3rd: El Tiempo, Bogotá, Colombia, “No Time to Keep Quiet”
Category 3: Best Use of an Event to Build a News Brand
Group 1: Regional/Local Brands
1st: The Arizona Republic, Phoenix, United States, “The Arizona
Storytellers Project”
2nd: Correio, Salvador, Brazil, “Afro Fashion Day Salvador”
3rd: Herald Sun, South Bank, Australia, “Herald Sun 25th Anniversary”
Group 2: Global/National Brands
1st: The Globe and Mail, Toronto, Canada, “The Globe and Mail
Federal Leaders’ Debate on the Economy”
2nd: The Times & The Sunday Times, London, United Kingdom,
“Build the News”
3rd: The Times of India, New Delhi, India, “TOI Green Drive”
Category 4: Best New Print Product
Group 1: Regional/Local Brands
1st: The Advertiser, Adelaide, Australia, “The Advertiser Real Estate
Magazine”
2nd: Gazeta do Povo, Curitiba, Brazil, “A Brand-New Newspaper”
3rd: Publimetro, Mexico, “IGN Mexico”
Group 2: Global/National Brands
1st: The Economist, London, United Kingdom, “The World If from
The Economist”
2nd: The Wall Street Journal, New York, United States, “WSJ One Journal”
3rd: Die Welt, Berlin, Germany, “Blau”
Category 5: Best Use of Mobile
Group 1: Regional/Local Brands
1st Isolezwe, Durban, South Africa, “Isolezwe Asidlale Mobile
Campaign”
2nd: Newsday, Melville, United States, “Newsday Mobile App”
3rd: Toronto Star, Canada, “Toronto Star Touch”
Group 2: Global/National Brands
1st AsiaOne, Singapore, “AsiaOne Mobile Apps for iOS and
Android”
2nd: Frankfurter Allgemeine Zeitung, Germany: “FAZ DerTAG”
3rd: Helsingin Sanomat, Helsinki, Finland, “Nyt Chat App - Media
Is Talking to You”
Category 6: Best Use of Video
Group 1: Regional/Local Brands
1st The Advertiser, The Courier-Mail, The Daily Telegraph, and
Herald Sun, Australia, “News Corp Australia Project Icon”
2nd: Newsday, Melville, United States, “Newsday Multimedia”
3rd: Waikato Times/Stuff.co.nz, Wellington, New Zealand, “All In”
Group 2: Global/National Brands
1st Aftonbladet, Stockholm, Sweden, “Aftonbladet Perspektiv”
2nd: El Tiempo, Bogotá, Colombia, “Time to Fly”
3rd: VG, Oslo, Norway, “VG’s 70th Anniversary”
Category 7: Best Launch of a Brand or Product to Create
An Audience Segment
Group 1: Regional/Local Brands
1st Gazeta do Povo, Curitiba, Brazil, “Enkontra.com”
2nd: North-West Evening Mail, Barrow-in-Furness, United Kingdom,
“Choose South Cumbria”
3rd: Toronto Star, Canada, “Toronto Star Touch Launch”
Group 2: Global/National Brands
1st: il Giornale.it, Milan, Italy, “Crowdfunding for War Reporting”
2nd: Metro International, Santiago, Chile, “IGN”
3rd: The New Zealand Herald, Auckland, New Zealand, “Watch Me”
Category 8: Best Idea to Encourage Print Readership or Engagement
Group 1: Regional/Local Brands
1st: Cape Argus, Cape Town, South Africa, “Student Co-Edited
Edition”
2nd: Gazeta do Povo, Curitiba, Brazil, “The Club of People Who
Don´t Know Boredom”
3rd: Mumbai Mirror, Mumbai, India, “Mumbai Mirror Girls
Soccer League”
Group 2: Global/National Brands
1st: Aftenposten, Oslo, Norway, “Not Just Another Diva!”
2nd: Dainik Jagran, New Delhi, India, “Creating a Newspaper For
the Future, By the Future”
3rd: Gazeta Wyborcza, Warsaw, Poland, “Travelling Museum of
Polish History”
Category 9: Best Idea to Grow Digital Readership or Engagement
Group 1: Regional/Local Brands
1st: Correio, Salvador, Brazil, “The Silence of the Innocents”
2nd: Gannett Network of Local Publications, McLean, United States,
“Insider Program”
3rd: Winnipeg Free Press, Canada, “Revamped E-Mail Marketing”
Group 2: Global/National Brands
1st: El Espectador - Comunican, Bogotá, Colombia, “Vote In
Good Conscience”
2nd: Financial Times, New York, United States, “Financial Times
Engagement Metric”
3rd: Politiken, Copenhagen, Denmark, “How to Get Users to
Register”
Category 10: Best Use of Social Media
Group 1: Regional/Local Brands
1st: Austin American-Statesman, United States, “Creating Viral
Interest in ‘Big J’ Journalism”
2nd: News Local, Surry Hills, Australia, “#SnapSydney”
3rd: Vanguardia, Saltillo, México, “#Soy Noticia (I Am News)”
Group 2: Global/National Brands
1st: Independent Media South Africa, Durban, South Africa, “Mojo
(Mobile Journalism)”
2nd: The Times of India, New Delhi, India, “The Great Indian”
3rd: VG, Oslo, Norway, “Bieber Coverage on Snapchat”
Category 11: Best New Paid Content or Subscription Initiative
Group 1: Regional/Local Brands
1st: The Advertiser, The Courier-Mail, The Daily Telegraph, and
Herald Sun, Australia, “News Corp Australia Tablet Value
Bundle”
2nd: Winnipeg Free Press, Canada, “The New Winnipegfreepress.
com”
3rd: Zero Hora, Porto Alegre, Brazil, “Zero Hora Tablet + Digital
Newspaper”
Group 2: Global/National Brands
1st: Jyllands-Posten, Copenhagen, Denmark, “Finans”
2nd: My Weekly & My Little Weekly, Paris, France, ”French Newspaper
Weekly Paid English Supplement”
3rd: Svenska Dagbladet, Stockholm, Sweden, “The Pyramid”
Category 12: Best Idea to Grow Advertising Sales or Retain
Advertising Clients
Group 1: Regional/Local Brands
1st: Fairfax Media, Auckland, New Zealand, “Melbourne Cup
Incentive Programme”
2nd: La Voz del Interior, Pajas Blancas, Argentina, “Branded Space:
Growth and Retention”
3rd: Zero Hora, Porto Alegre, Brazil, “Destemperados”
Group 2: Global/National Brands
1st: Helsingin Sanomat, Helsinki, Finland, “Helsingin Sanomat
Multi-Channel Front-Page Ad”
2nd: Hindustan Times, New Delhi, India, “Friday Jam Season 2”
3rd: The New Zealand Herald, Auckland, New Zealand, “NZME
Advertising Challenge”
Category 13: Best Marketing Solution for an Advertising Client
Group 1: Regional/Local Brands
1st: The Daily Mercury, Brisbane, Australia, “Brand Extra - Flight
Centre Travel Extra”
2nd: Democrat and Chronicle, Rochester, United States, “Frontier
Communications”
3rd: The Des Moines Register, United States, “YMCA of Greater
Des Moines - Summer Campaign”
Group 2: Global/National Brands
1st: The Australian, Surry Hills, Australia, “GE”
2nd: The Irish Times, Dublin, Ireland, “The AIB Start-Up
Academy”
3rd: News.com.au, Brisbane, Australia, “Storyful Endeavours Prove
Tasty”
Category 14: Best Execution of Print Advertising
Group 1: Regional/Local Brands
1st: Courrier Picard, Paris, France, “Pedometer Inprint”
2nd: The Daily Telegraph, Surry Hills, Australia, “It’s a Wrap”
3rd: The Oklahoman, United States, “The Oklahoman Sports
Campaign”
Group 2: Global/National Brands
1st: Daily Mirror, London, United Kingdom, “Sky 1 Apocalyptic
Takeover of The Mirror“
2nd: Dainik Bhaskar, Bhopal, India, “One Tree One Life”
3rd: The Straits Times, Singapore, “The Interactive Newspapers”
Category 15: Best Execution of Native Advertising
Group 1: Regional/Local Brands
1st: The Daily Mercury, Brisbane, Australia, “Brand Extra - Flight
Centre Travel Extra”
2nd: Montreal Gazette, Canada, “Montreal Gazette/Concordia
University: Rethinking Montreal"
3rd: Vancouver Sun, Calgary Herald, Ottawa Citizen, Montreal
Gazette, National Post, Canada, “Postmedia/Aeroplan: Behind
the Moment”
Group 2: Global/National Brands
1st: Fairfax Media, Pyrmont, Australia, “South Australia Tourism
Commission”
2nd: The Irish Times, Dublin, Ireland, “Kenco Coffee V Gangs”
3rd: Quartz, New York, United States, “Davos and Bank of America”
Category 16: Best Use of Data Analytics
Group 1: Regional/Local Brands
1st: Courier-Journal, Louisville, United States, “Kentucky Kingdom
for CRM Analysis”
2nd: Fairfax Media, Sydney, Australia, “Imagine the Experience,
Travel Now”
3rd: Winnipeg Free Press, Canada, “Winnipegfreepress.com Data
Collection and Data Use”
Group 2: Global/National Brands
1st: Aftenposten, Oslo, Norway, “Churn Prediction Model”
2nd: The Independent/i/London Evening Standard, United Kingdom,
“How Data Analytics Transformed ESI Media’s Digital Sales
Strategy”
3rd: VG, Oslo, Norway, “Conversion Helper: The Tool to Boost
Subscriptions”
Category 17: Best Use of Consumer Research
Group 1: Regional/Local Brands
1st: The Daily Telegraph and Herald Sun, Surry Hills, Australia,
“There´s No Place Like Home”
2nd: Fairfax Media, Auckland, New Zealand, “Communities
Refresh”
3rd: Gazeta do Povo, Curitiba, Brazil, “Turn Comments Into
Insights
”
Group 2: Global/National Brands
1st: The Economist, New York, United States, “The Economist
Group Millennials Research”
2nd: U.K. Newspapers - Newsworks, London, United Kingdom,
“How People Buy”
3rd: The Wall Street Journal, New York, United States, “WSJ
Customer Knowledge Program”
Category 18: Best New Corporate Innovation Initiative
Group 1: Regional/Local Brands
1st: The Dallas Morning News, United States, “GuideLive.com”
2nd: Toronto Star, Canada, “Toronto Star Touch Launch” Judges
awarded only two finalists in this group
Group 2: Global/National Brands
1st: Dainik Bhaskar, Bhopal, India, “No Negative Monday”
2nd: Fairfax Media, Auckland, New Zealand, “News Rewired -
Writing Our Next Chapter”
3rd: Storyful, Dublin, Ireland, “Innovating Everywhere”
Category 19: Best New Concept to Incubate Products or Ideas
Group 1: Regional/Local Brands
1st: Calgary Herald and Edmonton Journal, Canada, “Capital Ideas”
Judges awarded only one finalist in this group
Group 2: Global/National Brands
1st: Dainik Bhaskar, Bhopal, India, “Annadaan”
2nd: The Straits Times, Singapore, “The Straits Times Innovation Lab”
3rd: El Tiempo, Bogotá, Colombia, “The Multimedia Journalism
School of El Tiempo”
Category 20: Best Idea or Innovation to Create New Profit Centers
Group 1: Regional/Local Brands
1st: Edmonton Journal, Canada, “Edmonton Journal & Everywear”
2nd: Honolulu Star-Advertiser, United States, “Oahu Media Group
(OMG)”
3rd: Toronto Star, Canada, “Your Money Matters! Financial Literacy
Program for Teens”
Group 2: Global/National Brands
1st: Aftenposten, Oslo, Norway, “Loyalty Program: From an Anti-
Churn Tool to a Profit Generator”
2nd: Aftenposten, Oslo, Norway, “How to Build the Brand Through
Brand Extensions and Achieve Great Profits”
3rd: Russmedia Digital, Schwarzach, Austria, “Russmedia Solutions”
