Going Green: change doesn’t
have to be overwhelming
‘Going Green’ from the WAN-IFRA Shaping the Future of the Newspaper project studies the impact of the daily newspaper business on the environment, from electricity consumption to paper and printing. The report shows how environmental strategies create efficiency and save resources that can positively impact the environment - and the newspaper’s budget at the same time.
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ith increasing proximity of the eco-friendly movements, green strategies are quickly becoming important parts of publishers’ plans. A new report, published by the World Association of Newspapers and News Publishers (WAN-IFRA) examining the environmental implications of ‘green’ strategies for newspaper companies, says that change doesn’t have to be overwhelming, and shows how many publishers start small and grow. The first steps - such as increasing recycling and cutting wasted electricity - can grow to encompass how resources are managed in the newsroom, the printing plant and beyond.
The report also shows how ‘green’ strategies enhance newspapers’ reputations as top news and information outlets, and have strong implications for renewing and strengthening readers’ trust, while lowering long-term costs. ‘Going Green’ is exclusively available to members of WAN-IFRA, although the report’s executive summary is available, free of charge, to members and non-members alike.
WAN-IFRA’s SFN project identifies, analyses and publicises all important breakthroughs and opportunities that can benefit newspapers all over the world. It provides the organisation members, strategy reports on these developments, a library of case studies and business ideas, and a wealth of other vital information for all those who need to follow press industry trends. WAN-IFRA conducts the SFN project with support from four international partners including manroland, one of the leading companies for newspaper production systems; Telenor, a Norwegian telecommunications, IT and media group; Atex, supplier of solutions and services for advertising, content management, circulation and online applications; and Norske Skog, the Norway-based global paper producer.
