Recognitions
Leading Indian dailies among
winners of INMA Awards 2014
The International News Media Association (INMA) Awards 2014 ceremony held during the recent 84th Annual INMA World Congress at San Francisco presented 30 first place awards in 15 categories across two audience groups to 24 media companies among which six leading newspapers from India bagged the prestigious accolades. The competition garnered 560 entries from 146 market-leading news media companies from 37 countries.
Judged by an international panel of 28 executives in the media and advertising communities from 13 countries, accolades at INMA Awards 2014 were segregated in 15 categories in which each category was clustered into two groups – Group 1 is regional/local publications under 3,00,000 print circulation and Group 2 is regional/local publications over 3,00,000 print circulation.

Shined amongst the international competitors were the six leading dailies from India which bagged 15 awards in different categories and groups.

Category 1:
Best Brand Awareness Campaign Across Platforms
Group 1
  • 1st place:
    South China Morning Post, Hong Kong, China for “Celebrating Hong Kong”
  • 2nd place:
    The Tennessean, Nashville, United States for “TN Media Rebrand and Launch”
  • 3rd place:
    Gazeta do Povo, Curitiba, Brazil for “Política Cidadã - Take On Your Power”
Group 2
  • 1st place:
    Helsingin Sanomat, Helsinki, Finland for “Helsin”
  • 2nd place:
    Chicago Tribune, United States for “Digital Experiential Program”
  • 3rd place:
    Dainik Bhaskar, Mumbai, India for “Unmetro Your Mind”


Category 2:
Best Public Relations or Community Service Campaign
Group 1
  • 1st place:
    Aftenposten, Oslo, Norway for “How Aftenposten With Partners Increased Young People's Electoral Participation”
  • 2nd place:
    South China Morning Post, Hong Kong, China for “Celebrating Hong Kong”
  • 3rd place:
    Calgary Herald, Canada for “The Flood of 2013: A Community Service Campaign”
Group 2
  • 1st place:
    London Evening Standard, United Kingdom for “Ladder for London”
  • 2nd place:
    The Times of India, New Delhi, India for “I Lead India - Organ Donation Day”
  • 3rd place:
    The Straits Times, Singapore for “48 Values From the News”


Category 3:
Best Use of an Event to Build News Brand
Group 1
  • 1st place:
    Gazeta Sporturilor, Bucharest, Romania for “Where's the Money from Bute Gala?”
  • 2nd place:
    Kleine Zeitung, Graz, Austria for “Spot 'General Election'”
  • 3rd place:
    The Windsor Star, Windsor, Ontario, Canada for “The Transformation of a Lifetime”
Group 2
  • 1st place:
    Navbharat Times, New Delhi, India, for “All Women Bike Rally”
  • 2nd place:
    VG, Oslo, Norway, for “Chess World Championship 2013”
  • 3rd place:
    De Telegraaf, Amsterdam, The Netherlands, for “The Apple of Orange”


Category 4:
Best New Print Product
Group 1
  • 1st place:
    South China Morning Post, Hong Kong, China for “Style: The New Voice of Avant-Garde Asia”
  • 2nd place:
    Gazeta do Povo, Curitiba, Brazil for “Bom Gourmet”
  • 3rd place:
    Diario do Para, Belém, Brazil for “World Cup Mini Stadiums”
Group 2
  • 1st place:
    La Nación, Buenos Aires, Argentina for “Suplemento Sábado”
  • 2nd place:
    The Times of India, Mumbai, India for “Wedding Times”
  • 3rd place:
    Metro, Warsaw, Poland for “Metro on High Heels: Free Magazine for Women”


Category 5:
Best New Mobile App or Website
Group 1
  • 1st place:
    mX, Sydney/Melbourne, Australia for “mX Smartphone App”
  • 2nd place:
    The Chronicle Herald, Halifax, Canada for “The Chronicle Herald iOS 7 App Launch”
  • 3rd place:
    La Presse, Montréal, Canada for “La Presse+ Free Subscription Digital Edition for iPad”
Group 2
  • 1st place:
    The New York Times, United States for “Today's Paper Web App”
  • 2nd place:
    Aftonbladet, Stockholm, Sweden for “Tipsa!”
  • 3rd place:
    VG, Oslo, Norway for “VG+ 2.0”


Category 6:
Best New Mobile Service
Group 1
  • 1st place:
    Winnipeg Free Press, Winnipeg, Canada for “Blippar”
  • 2nd place:
    Russmedia Digital, Schwarzach, Austria for “VOL.at Mobile Service Strategy”
  • 3rd place:
    Jornal do Commercio, Recife, Brazil for “ComuniQ”
Group 2
  • 1st place:
    Die Welt, Berlin, Germany for “Welt der Zukunft”
  • 2nd place:
    The Times of India, Mumbai, India for “Alive - Augmented Reality App”
  • 3rd place:
    Aftonbladet, Stockholm, Sweden for “Local Mobile Advertising”


Category 7:
Best Launch of a Brand or Product to Create a New Audience Segment
Group 1
  • 1st place:
    Dagblad de Limburger, Sittard, The Netherlands for “Vastelaovend in Limburg”
  • 2nd place:
    South China Morning Post, Hong Kong, China for “48 Hours - Right Place, Right Time”
  • 3rd place:
    mX, Sydney/Melbourne/Brisbane, Australia for “mX Smartphone App”
Group 2
  • 1st place:
    The New York Times, United States for “Local Marketing Efforts Worldwide to Support the International New York Times Launch”
  • 2nd place:
    The Hindu Tamil, Chennai, India for “The World Comes Alive in Tamil”
  • 3rd place:
    The Times of India, Mumbai, India for “The Wedding Times”


Category 8:
Best Idea to Encourage Print Readership or Engagement
Group 1
  • 1st place:
    Žurnal, Ljubljana, Slovenia for “Positive News”
  • 2nd place:
    Irish Independent, Dublin Ireland, for “Choices”
  • 3rd place:
    Stomp, Singapore for “From Mobile and Web to Print”
Group 2
  • 1st place:
    Dainik Jagran, New Delhi, India for “Creating a Newspaper for the Future, by The Future”
  • 2nd place:
    The Independent, London, United Kingdom for “The Independent Redesign”
  • 3rd place:
    Aftonbladet, Stockholm, Sweden for “Frequency Campaign”


Category 9:
Best Idea to Grow Digital Audience or Engagement
Group 1
  • 1st place:
    mX, Sydney/Melbourne/Brisbane, Australia for “mX Smartphone App”
  • 2nd place:
    Gazeta Wyborcza, Warsaw, Poland for “The Magic Roads”
  • 3rd place:
    Aftenposten, Oslo, Norway for “Multimedia Features”
Group 2
  • 1st place:
    Aftonbladet, Stockholm, Sweden for “TV of the Future - Together with Viewers”
  • 2nd place:
    24sata, Zagreb, Croatia for “24sata Grows Digital Engagement”
  • 3rd place:
    Wegener Media, Apeldoorn, The Netherlands for “Introducing Our Digital News Products”


Category 10:
Best Use of Social Media
Group 1
  • 1st place:
    GT/Expressen, Göteborg, Sweden for “#VoteGBG”
  • 2nd place:
    La Prensa Gráfica, San Salvador, El Salvador for “Publigeek”
  • 3rd place:
    Aftenposten, Oslo, Norway for “Behind the Front Page”
Group 2
  • 1st place:
    VG, Oslo, Norway for “VG Chess World Championships 2013”
  • 2nd place:
    The Times of India, New Delhi, India for “I Lead India - Organ Donation Day”
  • 3rd place:
    The New York Times, United States for “Social Media Ubiquity”


Category 11:
Best Idea to Grow Subscription Sales
Group 1
  • 1st place:
    Aftenposten, Oslo, Norway for “Transforming Print into Digital Readers”
  • 2nd place:
    The New Zealand Herald, Auckland, New Zealand for “Partnering for Sustained Growth”
  • 3rd place:
    DNA, Strasbourg, France for “Home Grown Since 1877”
Group 2
  • 1st place:
    Sunday Times, Johannesburg, South Africa for “Sunday Times Food Weekly Cookbook”
  • 2nd place:
    Dainik Bhaskar, Mumbai, India for “Speak Up Bihar”
  • 3rd place:
    The New York Times, United States for “Holiday Sales”


Category 12:
Best Idea to Grow Single Copy Sales
Group 1
  • 1st place:
    Diário do Pará, Belém, Brazil for “Super Ball Cards Collection”
  • 2nd place:
    The New Zealand Herald, Auckland, New Zealand for “The New Zealand Herald 150th Birthday Reader Promotion”
  • 3rd place:
    Cape Argus, Cape Town, South Africa for “Brand Radio: Bail”
Group 2
  • 1st place:
    Dainik Jagran, New Delhi, India for “A Newspaper Galvanizes a Shared Identity Among 100m People”
  • 2nd place:
    Sunday Star-Times, Auckland, New Zealand for “Sunday Star-Times Hot Wheels”
  • 3rd place:
    Sunday Times, Johannesburg, South Africa for “Sunday Times Healthy Living Supplements”


Category 13:
Best Idea to Grow Advertising Sales or Retain Advertising Clients
Group 1
  • 1st place:
    The Desert Sun, Palm Springs, California, United States for “The Desert Sun Holiday Gift Guide”
  • 2nd place:
    mX, Sydney/Melbourne/Brisbane, Australia for “mX Smartphone App”
  • 3rd place:
    The Straits Times, Singapore for “SPH iink Awards”
Group 2
  • 1st place:
    VG, Oslo, Norway for “Tactus: An In-House Mobile Advertising Agency at VG”
  • 2nd place:
    Dainik Jagran, New Delhi, India for “Retail Guru: Developing Retail Markets”
  • 3rd place:
    Dainik Bhaskar, Mumbai, India for “The Box Office Advantage”


Category 14:
Best Marketing Solution for an Advertising Client
Group 1
  • 1st place:
    APN NZ Media, Auckland, New Zealand for “APN and Tourism Australia: Explore Your Australia Passions”
  • 2nd place:
    Winnipeg Free Press, Canada for “Travel Manitoba Integrated Marketing Campaign”
  • 3rd place:
    Russmedia Digital, Schwarzach, Austria for “Live Ads (Billboard Silvretta Montafon)”
Group 2
  • 1st place:
    Bild, Berlin, Germany for “Alpina's 'Volks-Farbe' Campaign”
  • 2nd place:
    The New York Times, United States for “Citi Bike Sponsorship of The Scoop App”
  • 3rd place:
    Toronto Star, Canada for “Go Beyond”


Category 15:
Best Idea or Innovation to Create New Profit Centers
Group 1
  • 1st place:
    Edmonton Journal/Calgary Herald, Edmonton, Canada for “Gastropost”
  • 2nd place:
    The Manly Daily, Manly, New South Wales, Australia for “Local Shoppa”
  • 3rd place:
    South China Morning Post, Hong Kong, China for “Education Post - Set Your Course for Life”
Group 2
  • 1st place:
    The Dallas Morning News, United States for “Speakeasy”
  • 2nd place:
    The Times of India, Mumbai, India for “Alive - Augmented Reality App”
  • 3rd place:
    Hindustan Times, New Delhi, India for “Page One Plus”


Special recognition


Ravi Dhariwal
The annual INMA Awards 2014 presented the prestigious Silver Shovel Award in absentia to Ravi Dhariwal, CEO, The Times of India in recognition of his volunteer service and lifetime achievement in the media industry. Ravi Dhariwal introduced INMA to South Asia and he later became president of the global non-profit organisation. He worked with INMA to open doors to the leading Indian publishers. As the founder of INMA South Asia Division, he served as board president from 2007-09, global vice-president of INMA International Board of Directors from 2009-11 and global president of INMA from 2011-13.

Founded in 1935, INMA Awards is considered to be the news media industry’s premier barometer for marketing and sales excellence designed to grow audience, revenue and brand across platforms.

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