INMA Global Media Awards
get bigger with new categories
Rewarding the best ideas to innovatively grow audience, revenue and brand of news media
companies, the International News Media Association (INMA) has launched the Global
Media Awards 2016 competition with a set of new categories.
ALL ABOUT NEWSPAPERS finds out the new variations in the association’s global awards.
Winners of INMA Global Media Awards 2015
at Edison Ballroom, Times Square, NYC.
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To be held on May 24, 2016 in a grand
way at Victoria and Albert Museum
(London), INMA Global Media
Awards 2016 aims to reward excellence
across six genres: Energise brands Create
new products; Grow, engage, and monetise
audiences; Grow advertising revenue;
Develop customer insights; and Instil
innovations. Through its awards competition,
established in 1937, INMA targets to surface
breakthrough results, unique concepts,
strong creativity, innovative thinking, and
effective synergies across platforms through
the Global Media Awards.
Earl J Wilkinson, executive director and
CEO, INMA said, “INMA Global Media
Awards represent our industry’s best foot
forward in engaging with the changed
media landscape.” He added, “How do
we add new life to news brands? How
do we stand out in the consumer’s mind
and the advertiser’s mind in a crowded
digital marketplace? How do we apply
next-generation data analytics to the basics
of the news business? How do we make
the process of innovation central to how
a media company operates? INMA aims
to answer these questions with the Global
Media Awards.”
New categories
Chosen in relevance to the unique media
environment of today, INMA Global
Media Awards 2016 competition includes
new categories: video, print advertising,
native advertising, data analytics, consumer
research, innovation, and incubation. The
categories suggested by INMA members
and approved by the association’s board
of directors are: Best Brand Awareness
Campaign; Best Public Relations or
Community Service Campaign; Best Use
of an Event to Build a News Brand; Best
New Print Product; Best Use of Mobile;
Best Use of Video; Best Launch of a Brand
or Product to Create an Audience Segment;
Best Idea to Encourage Print Readership
or Engagement; Best Idea to Grow Digital
Readership or Engagement; Best Use of
Social Media; Best New Paid Content or
Subscription Initiative; Best Idea to Grow
Advertising Sales or Retain Advertising
Clients; Best Marketing Solution for an
Advertising Client; Best Execution of Print
Advertising; Best Execution of Native
Advertising; Best Use of Data Analytics;
Best Use of Consumer Research; Best New
Corporate Innovation Initiative; Best New
Concept to Incubate Products or Ideas; and
Best Idea or Innovation to Create New
Profit Centres.
For the 2016 competition, INMA expanded
the number of categories in the competition
from 15 to 20, adding regional ‘Best of
Show’ winners and integrated key concepts
from its popular Global Innovation Awards
competition. The awards will also include
new groupings. INMA did away with
circulation and audience groupings and
replaced them with two groups: regional/
local news brands and national/international
news brands.
Entries may be submitted online at www.
inma.org/awards and last date of entry
is January 29, 2016. The awards will
be presented at the conclusion of the
86th Annual INMA World Congress.
