Cheil India rolls out print ad campaign for Samsung Galaxy

Cheil India has rolled out the print ad campaign of mixed reality for Samsung Galaxy S25 Ultra. The ad lets readers scan, speak, and control the experience using their voice. They can find answers, explore places, or moments. The ad shows the Galaxy S25 Ultra’s AI features in action. The activation highlights the device’s on-device AI features, including advanced camera capabilities, Galaxy AI functions, and built-in Google Gemini integration. The Galaxy S25 Ultra is designed as an AI companion to make interactions smarter, faster, and more intuitive. It targets a generation that wants personalised and interactive content, bringing advanced technology to traditional print media.

By scanning the QR code with any smartphone, readers enter an interactive experience guided by voice commands. The story follows two friends and an AI companion through six moments, like finding a lost puppy and camping. Readers use voice commands to choose what to explore, making each experience personal and unique.