Dainik Bhaskar brings out 128-page Indore edition
Indore edition of Dainik Bhaskar brought out a 128-page edition on September 17, 2020. Celebrating such a landmark edition produced in this unprecedented time, the newspaper has proudly heralded a strong message echoing the return of advertisers in printed newspapers.
The printed newspaper industry in India has returned to the position or levels where it stood during the pre-corona era, led by language publications. In almost all the states, circulation copies have reached to more than 85 percent of pre-corona levels. Dainik Bhaskar has proven this fact.
On September 17, Dainik Bhaskar has brought out a 128-page edition in Indore. Such a landmark achievement, according to the newspaper group, is a testament that working conditions in non-metro Indian cities are gearing up to get back to normalcy.
An industry source states that printed newspapers are quite alive and kicking in the Hindi speaking belt. Dainik Bhaskar Group has announced that their 128-page Indore edition is a proven testimony of the return and confidence of advertisers in printed newspapers. The group states that the edition indicates businesses are beginning to get back on track and ready to meet the pent-up demands of the pandemic times.
On his remark on the milestone Indore edition, Girish Agarwal of Dainik Bhaskar Group stated that the 128-page issue revolved around the theme of Atmanirbhar Bharat. He further explained that advertisers from different industrial clusters such as real estate, auto, education, FMCG, jewelry, electronics, lifestyle, public sector and social advertisers have come forward to utilise the advantage of Atamnirbhar Indore.
Mukesh Mathur, Resident Editor of Dainik Bhaskar (Indore edition) said the 128-page issue was spectacular from the readers’ perspective with rich editorial content on the theme of Atamnirbhar Indore, a treat for the valued readers of the Hindi daily. He further explained that Dainik Bhaskar strives every day to provide news and information which lead to insights that readers use in their daily lives.
In his remarks on the landmark 128-page edition, Naresh Pratap Singh, Unit Head, Dainik Bhaskar (Indore edition) mentioned that the team was confident that this issue would usher positivity among clients for newspaper advertising. He added that the team effort would serve as a new benchmark for future such special issues.
The stories of the rising of the language printed dailies are reported from different parts of the country. In Kerala, it has been reported that the newspaper industry has crossed 90 percent circulation copies reach, this is all led by non-metro cities. According to the recent EY survey titled Will Non-Metro Markets Propel India’s Recovery, the non-metro markets show higher resilience than metro markets.
Here the reality is that the percentage of respondents who are expected to spend more post-lockdown on majority of categories was much higher in non-metros. There is higher inclination to spend on categories such as consumer durables, FMCG, auto, and lifestyle in these markets. The EY survey report also stated that newspapers lead the trust index.