Shanghai United Media Group And German Local Daily Cellesche Zeitung Intensify Collaboration with Q.I. Press Controls

Shanghai United Media Group, one of the largest media houses in China, is updating its existing Q.I. Press Controls (QIPC) automation with a new mRC-3D colour register control system and a new EAE (Engineering Automation Electronics) control system. Similar move has been taken by Cellesche Zeitung, a local German daily distributed mainly in town and district of Celle in North Germany by Schweiger & Pick Verlag.

On the move of Shanghai United Media Group updating their existing automation systems with a new mRC-3D colour register control system and EAE control system, Erwin van Rossem, Director of Global Sales & Marketing at QIPC-EAE, says that the Chinese newspaper market continues to be of great importance to them.

More Stable Than Other Systems

The positive experiences with the previous installations of QIPC systems made Shanghai United Media Group decide to go again with new systems from the Dutch automation specialist. Jian Dai, Project Manager at Shanghai United Media Group, mentions that they have used the old system for about 10 years and time has come to upgrade it.

Shanghai United Media Group was established in 2013 through the merger of two newspaper groups— Jiefang Daily Press Group and Wenhui-Xinmin United Press Group. Jiefang Daily Press Group is publisher of Jiefang Daily, an official daily newspaper of the Shanghai Committee of Communist Party of China, with its daily circulation about 700,000 copies. Wenhui-Xinmin United Press Group is an offshoot of collaboration between two leading newspapers, Xinmin Evening News (est. 1929) and Wenhui Daily (est. 1938). It is also the parent company of the English-language daily Shanghai Daily.

The media group, which produces around 1.6 million printed newspaper copies every day, continues its partnership with QIPC-EAE. In this regard, Jian Dai says that over the last 10 years QIPC automation systems have proven to be more stable compared to any other automation system available in the market. He adds that the fault margin of QIPC and EAE systems is very low.

Chinese Market

In 2018, Shanghai United Media Group installed an EAE print control system. The group’s plan to adopt new QIPC and EAE systems is a next level development through their partnership with QIPC. “We have done quite a number of installations in China. We see a great future potential in Shanghai United Media Group as well as others in the country,” says Erwin van Rossem. He adds, “We can serve both new and existing Chinese customers, either from Europe or locally with our Chinese agent Pande Graphic Equipments.”

Future Proof

At Shanghai United Media Group, the new mRC-3D systems will be installed on a GOSS Universal press as there will be 12 cameras to control colour registration. The EAE control system will also be updated as well, with 6 new EAE control consoles, 2 INFO systems and NETPC. “A big reason for this investment from the group is mainly because their existing control system is outdated,” says Erwin van Rossem. Replacing the old system, the group will have more efficient and future proof systems. Jian Dai conclusively says, “We believe that the QIPC and EAE systems are maintenance-free and will further optimise our press.”

Similar Move

The local German daily Cellesche Zeitung has set plan to further enhance automation of their press with QIPC systems as they have recently adopted new set of systems from the Dutch measurement and control systems expert. “It is quite logical for us to choose QIPC automation again as we look at a sustainable and innovative future,” says Bernhard Schmiedeberg, Sales Manager at QIPC-EAE.

Apart from its presence in the periphery of Hanover region, where they also compete with others newspapers like Hannoversche Allgemeine Zeitung, Cellesche Zeitung has a monopoly over local reporting. Despite its moderate scale, the newspaper has its own full editorial team which produces not only local news, but also pan-regional features on politics, economy and sports.

Extra Automation

Cellesche Zeitung uses a QIPC IRS system for colour register and cut-off control. The new mRC-3D will also control sidelay register. “This additional automation fits our production process to the best level,” says Bernhard. Giving an ideal reason why they have chosen the extra automation, Werner Heyer, Site Manager of Cellesche Zeitung, adds that in the first place it was a substitute investment, but they have taken the opportunity to add an extra control function.

All-Time Reliable

The QIPC IRS system, which Cellesche Zeitung has been using with great satisfaction over the past recent years, is no longer supported. This necessary replacement is now used to add extra automation. “The IRS system has always proved to be very reliable,” says Werner Heyer, adding, “And so far, the controls have also been impeccable. We have taken the right step in choosing the QIPC automation again.”

Fast Integration

Nine mRC-3D cameras will be installed on the K&B Colora press Cellesche Zeitung to replace five obsolete IRS cameras. The new systems not only control the colour register and cut-off control but also the sidelay register. “We are counting on a professional and fast integration of the control of our press,” informs Werner Heyer.

Future Projects

Besides the automation of QIPC, Cellesche Zeitung also uses the operating systems of Engineering Automation Electronics (EAE), which is a sister company of Q.I. Press Controls. The alliance between the two companies offers Cellesche Zeitung extra options for the future. Werner Heyer conclusively mentions that they see good collaborative opportunities with QIPC for successful future projects

Q.I. Press Controls is globally active in the newspaper and magazine printing industry, with its total solutions are supported by a worldwide service network. The company’s systems are proven in the market of existing and new printing presses.

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