Global Newspaper Solutions Launches Video & Television For Newspapers

Using the solution of General Newspapers Solutions (GNS), newspapers can now even show full-length features, hours-long local high school sports and other special events, government live (streaming) broadcasts and even Hollywood and Bollywood features. The newspapers can also be distribution partners for aspiring local filmmakers and podcasters. This solution is even designed to support television and radio broadcasts.

Distribution is through the newspapers’ websites and especially through smartphones & tablets (iPhone and Android applications – or web browsers). Furthermore, the content can also be viewed on smart televisions and in-businesses with simple video controllers (linear television) such that small businesses can be advertisers and distribution partners. GNS has even integrated print and digital classifieds, obituaries, calendars and public notices with e-commerce, simplifying the entire process and maximizing the advertising value to newspapers.

The business model is F.A.S.T. – Free, Advertising-Supported Television. Advertising is hyperlocal and, depending on the newspaper’s preferences, can be served in more than one language, which further maximizes content consumption and the value of the advertising impressions. Rich analytics & dashboards are included, quantifying advertising inventory and the value of this multi-platform advertising to their customers. The entire business model & technology is provided as a turnkey solution, enabling newspapers to launch and increase revenue and profits immediately. There is also the option to integrate this with ERP (Enterprise Resource Planning) solution such as SAP, Oracle, Microsoft, etc.

Silicon Valley giants like Google, Facebook, etc., keep anywhere from 45 percent to 100 percent of the advertising value, while often diminishing the newspaper’s brand with low-quality advertising, sometimes even with outright scams. This model enables the newspaper to retain 100 percent control of advertising and to keep most of the revenue. This radical paradigm shift is primarily focused on attracting the young (teens through twenties) as readers and as potential contributors (stringers, journalists, advertising and circulation sales, etc.), but it is also simple enough for seasoned journalists.

“Rusty Strait, a 95-year-old journalist, learned how to take video with his new smartphone and, with basic support from a local teenage intern, became a video journalist in less than 24 hours,” according to Eric Erickson, Founder & CEO of Global Newspaper Solutions (GNS). Eric has a background in enterprise technology consulting, starting in what has become GNS first in the San Francisco Bay Area, then in China for nine years, Mexico for six years and now New Delhi has been his home since 2019. One of his first jobs started when he was 11 years old and had to wake up at 4:30 in the morning 365 days a year to fold and deliver the local newspapers then collect and sell subscriptions in the evening. For more, visit: www.gns.tv