Sweden’s Bonnier News boosts 50 percent print efficiency with AI

Bonnier News, Sweden’s leading news provider and the Nordic region’s largest media group, uses ‘AI-assisted robots’ in pre-press to produce 45 of its newspapers across Sweden and Finland. The company’s senior business developer explains the print automation project, how it was implemented, and the benefits it has delivered. For Bonnier News, two-thirds of its revenue comes from print subscriptions and ad sales, while the rest comes from online subscriptions and ad sales. However, print revenues are declining and online revenues are increasing.

“We are now trying to make print production as efficient as possible to maintain it at a profitable level,” Benjamin Peetre, Senior Business Developer – Print at Bonnier News Local, said during Indian Printers Summit 2025 held in New Delhi. Today, they use what Peetre calls “AI-assisted robots” to take care of page design and layouts before sending them for printing. “We provide the robot with the articles and photographs, and it generates the final pages and layout. “This is how we now produce 37 newspapers in Sweden and eight Swedish-language newspapers in Finland,” he added.