ZEISS India launches ‘See and Be Seen More Clearly’ print campaign

Specialist in optics and optoelectronics, ZEISS went live with its first-ever interactive QR code print ad campaign, featured on the front page of The Times of India. The campaign, themed ‘See and Be Seen More Clearly’ aims to turn print media into a digital experience and highlight the performance of ZEISS Vision Care lenses. The campaign, created by OWLED and ALTRD, addresses the misconception that blurred vision is only an eye problem, not a lens issue. Scanning the QR code in the print ad takes users to a video that shows how lens quality affects clarity, with the message, ‘The text isn’t blurry, your lens is. Scan for clarity.’ This experience enables consumers to explore the features of the newly launched DuraVision GoldUV lens. The 15-second video highlights the product’s water repellency, dust resistance, and durability, offering a clearer view of its features than a static image.