French daily Le Parisien doubles its digital subscribers
In the past year, France’s Le Parisien has doubled both its numbers of digital subscribers and its revenues from digital subscriptions largely through an effort to produce far more ‘premium’ articles that are for subscribers only. Le Parisien is a local newspaper dealing with local news about Paris as well as global information. The daily has been, and remains, a big print newspaper, with a circulation of 300,000 copies a day. For the past several years, Le Parisien used a standard metered paywall, where users could read a fixed number of articles for free before being required to subscribe in order to access more content.
Over time, they began adding premium articles, which are available only to subscribers, and the site has become a hybrid of metered and paywalled content.