The Economist triples number of subscribers

Over the last two years, The Economist has narrowed its focus on what it publishes to LinkedIn. It has been reaping the benefits by turning those users into subscribers. After switching gears on its content strategy — starting narrow to publish just business and finance coverage, then going broad by posting all its coverage and then back to a more selective publishing process — it’s grown its followers 39.5 percent over the last year to 11.4 million. LinkedIn is second only to Twitter in terms of social media platform follower count— it has over 25 million Twitter followers across several accounts. The Economist’s social editors.

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