PopSugar plans to expand in UK

While many leading US publishers like BuzzFeed and Huffington Post have been forced to scale back international operations lately, digital media publisher PopSugar is on a growth spurt in the UK. The women’s lifestyle publisher has just hired its first UK content director, Sophia Panych, who will recruit several more editorial staff to assist with some 200 articles published daily in the UK. Those are a mix of local original content and stories written by the US team that have global appeal.

Currently, PopSugar has 10 people based in London — a mix of editorial and commercial staff — and will hire two more staff in the coming weeks. Meanwhile, it has staff in the US whose remit includes working closely with the UK team. PopSugar took a more cautious approach to launching a UK presence than other US publishers previously have.