The Economist launches first podcast ‘The Intelligence’
The Economist is now giving The New York Times a run for its money with the introduction of a new daily news podcast. However, unlike the immensely successful ‘The Daily’, The Economist’s podcast called ‘The Intelligence’ will focus on global news. ‘The Daily’ focuses primarily on political and social issues facing the US. ‘The Intelligence’ will be hosted by Jason Palmer, co-editor of Espresso, The Economist’s daily morning-briefing app. Each episode will run 20 minutes and have three parts: analysis of a big news story of the day, a feature and a lighter topic to close the show.
The Economist’s current podcast line-up had over 7 million downloads and streams per month in 2018, according to a spokesperson. Since its launch in February 2017, ‘The Daily’ of The New York Times has drawn 5 million unique monthly listeners and airs on over 30 radio stations nationwide. Earlier this year, the newspaper announced that they plan to turn “The Daily” into a 30-minute TV show called “The Weekly,” set to air on FX and Hulu. According to the UK’s Audit Bureau of Circulations, The Economist has grown digital circulation 15 percent year-over-year in 2018.