The Sun remains most-read UK news brand, The Guardian and Observer most trusted
As new data show The Sun remains the most read newsbrand in the UK and The Guardian and Observer the most trusted national newspapers by their readers. The Sun, the UK’s best-selling newspaper, has the highest “total brand reach” at 31.4m monthly readers (including The Sun on Sunday), although this represents a drop from its combined print and digital reach of 33.3m since last quarter’s figures.
In the meanwhile, The Guardian has the biggest desktop monthly reach of 7.8m, while the Mail titles lead on tablet with 4.1m readers a month. Of the national daily print newspapers, 89 percent of people who said they read The Guardian trust what they read in the title. Similarly, The Observer was the most trusted Sunday paper (89 percent) while the Daily Star Sunday and The Sun on Sunday were the least trusted print newspapers (48 and 49 per cent respectively).