Business Today undergoes revamp in look, content and focus

India Today Group’s Business Today has recently undergone a revamp in look, content and focus to make the magazine more relevant to the current market and business scenario. With the new changes, the magazine is planning to increasingly focus on delivering business information, with a deeper focus on disseminating business insights that will help readers survive and thrive in a changing competitive environment. The core idea of Business Today’s revamp is to reposition itself to help the business community, corporate, Indian and International companies and brands, senior managers, entrepreneurs rewire their logic to adapt to this rapidly changing business environment. BEE Advertising came out with a refreshingly fresh positioning idea ‘REBRAIN’ that uniquely captured the focus and concept of the new look of the magazine.