DNA reports increase in advertisement revenue
Diligent Media Corporation Limited (DMCL), which publishes popular English daily DNA (Daily News & Analysis) and a handful of supplements and other online platforms, achieved a growth of 38.73 percent in its total revenue including other income during FY 2017-18 at Rs. 127.12 cr, compared to Rs 91.63 cr for FY 2016-17. Revenue from advertisement increased by 19.24 percent during FY 2017-18 at Rs 81.82 cr, as compared to Rs 68.61 cr in FY 2016-17.
The increase was primarily the result of takeover of DNA franchise editions in Jaipur and Ahmedabad and launch of Zee Marathi Disha. The company, in order to turn itself profitable, unlike previous years, is gearing up to focus on maximising advertising revenue by moving towards convergence and offering its clients and advertisers integrated media solutions and consumer reach. It will be consolidating print and digital media sale as part of it long terms strategy. DMCL also mentions about increasing the readership of its print publications by offering its readers fair, independent and extremely relevant content that informs and positively engages them. At the same time it also says that it will focus on ‘corporate business through editorial integrations’.