The Telegraph finds success with Apple News

Since they adapted paywall model last November, The Telegraph (UK) has become more serious about distributing content to third-party platforms. This is particularly true of Apple News. Since January, Apple News has had the publisher sell ads in Apple News in the U.K. The Telegraph selects the stories it publishes to Apple News. After that since April, it has been using Apple News to drive subscriptions to the 20 percent of its content that is premium. The publisher wouldn’t disclose how many subscribers Apple News has driven. The Telegraph’s Apple News channel gets 5 million unique monthly visitors and delivers 70 million monthly ad impressions, according to the publisher. For comparison, CNN said its Apple News content had 36.5 million unique readers last year.

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