The Washington Post unveils new masthead

For the first time in its 141-year-old history The Washington Post has unveiled a new masthead on that will include a vice president of product — Kat Downs Mulder. As part of its product push, the company will launch a series of new, personalised newsletter products this fall, as well as a more responsive paywall, with Downs Mulder at the helm. Downs Mulder is an 11-year veteran of The Washington Post, who started out as a news designer and worked her way up through the product and design teams. She ran the newspaper’s graphics team for more than five years before moving over to run product for the company. A large part of the newspaper’s product push will focus on personalisation within apps, paywalls and email to engage current and potential subscribers.

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